When enterprise AI pilots succeed, they can quietly become a risk to security and safety, demanding governance that evolves from experimentation to ongoing operational control

Enterprise AI initiatives often begin as modest experiments: a pilot to explore a use case, or a proof of concept to test value. At this stage, the priority is speed and learning. Oversight is light because exposure is limited and risk seems contained, an assumption that will be tested later in the lifecycle.
Then the experiment works.
At that point, organisations face a transition that is easy to underestimate. What began as a controlled test moves towards a production deployment. The AI application becomes customer-facing, embedded into products and workflows and trusted to influence outcomes through recommendations or automated decisions. As exposure grows, impact expands, consequences become more severe and accountability shifts across the enterprise.
When experiments become business risk
AI systems rarely scale linearly beyond internal testing. As successful pilots become customer-facing and spread across products or platforms, ownership fragments and controls designed for an experimental deployment often remain in place, even as exposure and risk increase.
Research shows many organisations still treat AI governance as a later concern, applying risk management only after AI is in production. As a result, risk introduced in development can reach customer-facing environments unnoticed, long before formal controls, monitoring or accountability mechanisms are in place.
Healthcare offers a clear example. As AI tools move from trials into clinical and administrative use, concerns are shifting toward how these systems influence real-world decisions. Symptom checkers and diagnostic support tools raise ethical, legal and safety questions about accountability when AI-generated guidance affects patient behaviour or treatment choices.
Security failures tell a similar story. OpenClaw, an open-source platform built around autonomous AI agents, was launched to consumers without basic security controls. Sensitive data, including private messages and authentication tokens, was exposed. Because those credentials allowed agents to act on users’ behalf and connect to external services, the incident went beyond privacy, creating a pathway to operational and financial harm for users.
The OpenClaw incident highlights failure modes that can also emerge when AI agents operate on behalf of an enterprise. Credentials that grant access to internal systems or external services effectively confer organisational authority, turning security failures into sources of operational and financial risk.
Who is responsible for AI risk?
As AI applications are released, responsibility is naturally distributed across the organisation. Security teams focus on controls, risk teams define safety thresholds, legal teams interpret regulatory obligations and engineering teams build and deploy systems.
That shared responsibility, however, depends on shared visibility. Each function needs a common understanding of how AI applications behave once they are live, particularly as models are updated, prompts evolve, data drifts and usage patterns change in production.
Many AI security and safety programs have not yet adapted to this reality. Governance still relies heavily on static reviews, policies or design-time approvals, even as AI systems continue to change after launch. Without live observability and reporting, early warning signs are easier to miss, and meeting regulatory logging requirements becomes more difficult.
How to govern probabilistic systems
Public-facing AI does not fit neatly into traditional control models. These systems are probabilistic by design and operate in environments shaped by real users, real data and constant change. As a result, deterministic testing and point-in-time approvals offer only limited assurance once applications move beyond the lab.
Effective governance takes shape across the AI lifecycle. Before deployment, pre-release testing, including structured red teaming, can help organisations identify likely failure modes and misuse scenarios, establishing a clearer picture of how an application may behave when exposed to customers. Those expectations are then tested in production, where real-time guardrails and observability provide visibility into how AI systems respond as usage patterns shift and data evolves.
Over time, that picture continues to change. Models are updated, integrations expand and assumptions made during development begin to erode. Periodic security and safety evaluations help organisations reassess risk in light of how AI applications are actually being used, rather than how they were originally designed.
Together, these practices reflect a shift in how control is exercised. For public-facing AI, governance increasingly functions as an ongoing operational responsibility, not a one-time decision made at launch.
When success changes the risk equation
For many enterprises, the greatest AI risk does not come from failed experiments, but from successful ones.
As public-facing AI continues to move quickly from experimentation to production, the challenge for organisations is less about whether these systems work and more about whether they can be governed as they evolve. The transition from pilot to product marks the point at which AI risk becomes business risk.
Enterprises that recognise this shift early, and adapt their governance accordingly, are better positioned to scale AI without losing sight of how it behaves in the real world.
More on how organisations can approach this challenge is available at alice.io

© 2025, Lyonsdown Limited. teiss® is a registered trademark of Lyonsdown Ltd. VAT registration number: 830519543