The expert view: Rethinking the product lifecycle for the digital age

Earlier this month, Business Reporter convened a group of senior industry figures at The Goring Hotel in central London, for a round table breakfast to explore how the product lifecycle needs to be recast for a digital age. In this era of instant searches, the consumer is increasingly demanding. How can brands ensure their products meet rapidly changing and personalised customer requirements, whilst maintaining quality, sustainability and regulatory compliance?

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