With cyber security seeming to get ever more difficult, and ever more important, it isn’t so very hard to come up with good ideas about new products and services.
What is hard though is developing an idea into a fully functioning business.
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All too often the creator of a new idea can’t see that their idea contains one or more potentially fatal flaws; flaws that could easily be designed out. In their eyes, the concept is perfect and needs no improvement.
Other people may take a slightly different viewpoint. And that’s why the HutZero boot-camp is such a great idea.
HutZero is an initiative from the DCMS that is part of the UK’s National Cyber Security Strategy. The first boot-camp ran late 2016 and the second cohort will be taken through the process in September 2017.
The idea is to take a group of people who have an idea for a new cyber security product or service and for a week give them the chance to “step outside” their everyday existence and focus on their concept.
The boot-camp helps people gain a deep insight into their ideas, so they can evaluate them from a commercial perspective.
Sometimes ideas will fail to meet commercial scrutiny and will be rejected. That’s no bad thing.
Not just because a flawed idea shouldn’t have time wasted on it. But also because creative individuals who have gone through the process of developing and then rejecting an idea are very likely to come up with a new and better idea.
As often as not though, the ideas are revised and emerge from the week-long process stronger and with a greater chance of commercial success.
Take Fabian Campbell-West. His idea was for a decision support system for cyber security. During the HutZero boot-camp his strategy was changed in three ways.
First he started thinking of himself as the CEO of a business rather than a technologist.
He was also able to identify several “nice to have” features and separate these from the “need to have features” that were prioritised.
And the boot-camp resulted in an introduction to a strategic partner that opened up new opportunities.
Or there is Gary Robinson who gained insights into how to position his new product and how to handle customers. After the boot-camp he felt confident enough to work on his idea full time and is planning to launch with a minimum viable product that can attract seed capital this spring.
Donal Carville has also been successful and as a result of the boot-camp went from a naïve inventor with no contacts and little idea of marketing, to someone with an R&D grant and a major corporation who are trialling his product.
Anyone can have a good idea. But bringing it to market is a different proposition and the HutZero process can help.
Registrations for the second HutZero bootcamp, taking place in London this September, open soon and you can register your interest now at http://www.hutzero.co.uk/.
Photograph copyright _Magnolija_ under licence from Thinkboxphotos.co.uk
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