This week the teissPodcast talks crisis communications!
Whilst it might not be impossible to prevent a data breach impacting your business, it is possible to control the way in which your company prepares and responds to a crisis (something you don’t want to regret you hadn't done when news of the breach exposing your customers’ data is splashed across the front pages).
So what is the best way to plan a response? What is the key to retaining customer loyalty? How do you strike the right tone and language? How can you use the media to your advantage?
To tackle these questions, I talk with Paul Murricane, Media Mentor, where he relays his communications tips.
Presenter: Anna Delaney
Music: The Pain by Nick Homes, YouTube: Jazz Duets