David Ingham, Digital Partner, Media & Entertainment, Cognizant discusses the ‘fake news’ phenomenon and, in an era dominated by internet and social media companies, where the responsibility of ensuring credible information lies.
“Fake news” may have been named by Collins Dictionary as word of the year in 2017, but awareness of, and investigation into, its impact has grown rapidly over the past 18 months. From the polarisation of society to harming children’s trust and self-esteem, and even threatening “the very fabric of our democracy” according to a recent report from The Digital, Culture, Media and Sport Select Committee; fake news presents major challenges that go far beyond the issues it causes to legitimate news reporting.
With this inexorable rise, many internet browsers and social media companies, as the unwitting hosts of fake news, have taken on a new responsibility to combat the dissemination of false information. Mostly, their efforts fall into two camps: automation and moderation. Each comes with its challenges.
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