Consumers no longer trust firms that misuse customer data or suffer data breaches

More and more consumers are now supplying false personal information to companies so as to protect themselves in the event of data breach or companies misusing or selling their information.

Over half of all people are no longer comfortable with sharing their personal information with companies they know to have been selling or misusing data without consent.

These latest indications, revealing how consumers have started to value their personal information and privacy while handing over such data to companies, were revealed by a survey of over 7,500 adult consumers across the UK, the US, France, Germany, and Italy conducted by security firm RSA.