
Roland Carandang at Protiviti describes how businesses can use predictive analytics to defend themselves against cyber-attacks
Increasingly, every company is becoming a digital company and, by extension, a data-driven company exploring how to leverage artificial intelligence (AI). These technological advancements provide a rich set of opportunities to better understand and respond to market demand and optimise their workforce.
However, they also make companies more exposed to cyber-attacks as their data assets increasingly become their differentiator and their people assets and processes become more dependent on AI.
That said, data analytics and AI, also present opportunities for organisations to protect themselves from cyber-attacks. Before diving into the use of data analytics and AI in cyber-security, let’s quickly level set on some key concepts.
The diagram below (Figure 1) is a high-level depiction of a business. Each business:
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